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Down Town Locker Room

DTLR is a fast growing, lifestyle retailer of street-inspired footwear, apparel and accessories. DTLR offers a distinctive, high energy shopping experience and are designed to look and feel like independent, locally-managed specialty stores. They are uniquely positioned due to constantly evolving merchandise assortment, wide selection of desirable brands, energized sales associates, music-inspired retail atmosphere and strong connections with local communities in which they operate. DTLR's business model and community-centric culture reinforce their authentic brand image and position them to be a leading destination retailer of street inspired fashion footwear, apparel and accessories.

As a result, the DTLR brand, which is characterized by the trademarked motto “Your Fashion…Your Lifestyle!”, is well recognized and generates loyalty and preference among their core consumers. DTLR operates 95 stores in 12 states and Washington D.C. and sell products through their e-commerce website,